wanna get lucky?
By brendan at 29 June, 2010, 8:59 pm
So at a recent Churchill Club function in our Innovation thinking stream, we ran fascinating event Luck. As part of the panel, we brought up a chap called Jason Bresnehan from Tasmania to talk. Jason is a corporate advisor who last year decided to start writing articles about becoming luckier.
Jason had [...]
Planning for Good Luck
By brendan at 29 June, 2010, 8:27 pm
Every win in my career has been due to hard work and great strategies. Every failure due to bad luck. About 10 years ago I won a million dollar a year support contract. It was due to the sensational sales strategy we had in place. Two years later the business folded [...]
Read More >>Solutions to problems
By brendan at 12 May, 2010, 9:41 am
A couple of weeks ago I wrote about experience versus wisdom and mentioned different types of solutions. What I was really talking about was solutions from the entrepreneurs point of view. I have found myself discussing this a bit lately, in fact last night I had a meeting with a couple of senior members of [...]
Read More >>Does Commission Only sales actually work?
By brendan at 3 March, 2010, 9:37 pm
Quite regularly I get offered commission only sales work. Rarely though its ever phrased that way. Normally its a discussion about how exciting and lucrative the opportunity is with a statement at the end like “we don’t pay retainers though”. Instead there is a discussion around “spotters fees”, “trailing revenues”, “your margin” or being “looked [...]
Read More >>Selling Services for A Fixed Price
By brendan at 3 March, 2010, 12:41 pm
Recently I had a look at Billing Time and Materials for your services. This time around I thought I would have a look at packaging your offering and selling it at a Fixed Price.
Packaging up your offering is not for the faint hearted though, you need to think carefully about which of your services [...]
What great questions have you got?
By brendan at 22 February, 2010, 8:54 pm
My son, like many children, had his birthday around the cutoff date for entry into Primary school. So my wife and I had a choice “do we send him a little earlier, or a little late. My position on the matter was “Give me one good reason we should hold him back”. [...]
Read More >>4 Keys to deploying Social Media
By brendan at 15 December, 2009, 5:51 pm
Last Thursday the Churchill Club ran event on using Social Media for Sponsorship and Fundraising. It was a great evening with perspectives coming from Peter Williams (CEO Deloitte Digital), Jeremy Kann (General Manager, Sales & Commercial at Australian Grand Prix Corporation) and Vicki Kyriakakas (Communications Manager at Environment Victoria).
It was quite a wide ranging [...]
A modern parable for tough times
By brendan at 28 July, 2009, 6:14 pm
Most forecasters seem to agree that despite the fact we have sidestepped the worst of the global financial crisis, we still have tough times ahead. And in tough times, one of the things you need to do is be innovative and work your assets harder. Note, Competitors that don’t innovate [...]
Read More >>3 questions around a good idea…
By brendan at 11 May, 2009, 9:35 pm
Last week I mentioned I was going to have lunch with an old workmate Glenn to discuss an idea he been asked to get involved with. I responded to his initial email in detail about things to think about in regards to getting involved, but not whether the idea was a good one in the [...]
Read More >>The Boogey Man
By brendan at 3 February, 2009, 2:41 pm
One of my relatives occasionally drives me mad with his worrying: How would it look if he failed? What would his wife say? What if he didn’t like it?
His worrying almost always to takes the same form.
1. Identify the worst case outcome (eg usually a combination of bankruptcy/divorce courts/public ridicule).
2. Don’t explore it any further [...]
