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	<title>One Sock &#187; social media</title>
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	<link>http://www.onesock.net</link>
	<description>Practical Entrepreneurship &#38; Technology</description>
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		<title>unHacking Social Media</title>
		<link>http://www.onesock.net/2011/03/unhacking-social-media/</link>
		<comments>http://www.onesock.net/2011/03/unhacking-social-media/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 01:44:57 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=12482</guid>
		<description><![CDATA[If a friend sent you a chicken as a gift online, would you click on it? My use of Twitter has become somewhat patchy, as demands on my time increase. However I did come across something that caught my eye, someone tweeted “WOW! You can see WHO VISITS your TWITTER profile. That&#8217;s cool! ” Immediately [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Personal Social Media Policy</title>
		<link>http://www.onesock.net/2010/12/personal-social-media-policy/</link>
		<comments>http://www.onesock.net/2010/12/personal-social-media-policy/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 08:17:24 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=11954</guid>
		<description><![CDATA[I like the Christmas holidays, apart from making me feel like I&#8217;m a good parent when I take the kids off to do something interesting, it also gives me a chance to reflect on what I have been up to, and what I should perhaps be getting up to. Kind of a trees versus forest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media undermines Sports Sponsorship</title>
		<link>http://www.onesock.net/2010/03/social-media-sponsorship/</link>
		<comments>http://www.onesock.net/2010/03/social-media-sponsorship/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 02:02:53 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[sport]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=8674</guid>
		<description><![CDATA[Its not news that Social Media is big business at the moment, and rightly so, because its a game changer.  Consider this:  If I am interested in raising awareness of my product with the type of person I who barracks for Melbourne Football Club I could take the traditional route and become a club sponsor. [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>4 Keys to deploying Social Media</title>
		<link>http://www.onesock.net/2009/12/4-keys-to-deploying-social-media/</link>
		<comments>http://www.onesock.net/2009/12/4-keys-to-deploying-social-media/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 06:51:14 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[flikr]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[NFP]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=7458</guid>
		<description><![CDATA[Last Thursday the Churchill Club ran event on using Social Media for Sponsorship and Fundraising. It was a great evening with perspectives coming from Peter Williams (CEO Deloitte Digital), Jeremy Kann (General Manager, Sales &#38; Commercial at Australian Grand Prix Corporation) and Vicki Kyriakakas (Communications Manager at Environment Victoria). It was quite a wide ranging [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>12 Essential Freebies for the GFC.</title>
		<link>http://www.onesock.net/2009/04/12-essential-freebies-for-the-gfc/</link>
		<comments>http://www.onesock.net/2009/04/12-essential-freebies-for-the-gfc/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 23:52:16 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=2850</guid>
		<description><![CDATA[So Michel Hogan and I got invited together to a lunch on Friday. As part of our back chatter (using the free Skype Instant Messenger), I pointed out that if I tried really hard, I could probably eat for free during the week, in fact you could elevate it to an artform. So having been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>6 steps to Blog Heaven</title>
		<link>http://www.onesock.net/2009/04/6-steps-to-blog-heaven/</link>
		<comments>http://www.onesock.net/2009/04/6-steps-to-blog-heaven/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 23:10:33 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[bloggist]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=2786</guid>
		<description><![CDATA[The another day Amanda Gome rang me for some advice on how to run her business to have a chat about some future events. We got to talking about blogging and how difficult it was.  I was in the first group of Bloggists for Smartcompany (around 20 of us) of which there is now only [...]]]></description>
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