Social Media undermines Sports Sponsorship
By brendan at 16 March, 2010, 1:02 pm
Its not news that Social Media is big business at the moment, and rightly so, because its a game changer. Consider this: If I am interested in raising awareness of my product with the type of person I who barracks for Melbourne Football Club I could take the traditional route and become a club sponsor. [...]
Read More >>4 Keys to deploying Social Media
By brendan at 15 December, 2009, 5:51 pm
Last Thursday the Churchill Club ran event on using Social Media for Sponsorship and Fundraising. It was a great evening with perspectives coming from Peter Williams (CEO Deloitte Digital), Jeremy Kann (General Manager, Sales & Commercial at Australian Grand Prix Corporation) and Vicki Kyriakakas (Communications Manager at Environment Victoria).
It was quite a wide ranging [...]
12 Essential Freebies for the GFC.
By brendan at 16 April, 2009, 10:52 am
So Michel Hogan and I got invited together to a lunch on Friday. As part of our back chatter (using the free Skype Instant Messenger), I pointed out that if I tried really hard, I could probably eat for free during the week, in fact you could elevate it to an artform.
So having [...]
6 steps to Blog Heaven
By brendan at 9 April, 2009, 10:10 am
The another day Amanda Gome rang me for some advice on how to run her business to have a chat about some future events. We got to talking about blogging and how difficult it was. I was in the first group of Bloggists for Smartcompany (around 20 of us) of which there is now only [...]
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