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	<title>One Sock &#187; profitability</title>
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	<link>http://www.onesock.net</link>
	<description>Practical Entrepreneurship &#38; Technology</description>
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		<title>competing with lower prices is stupid</title>
		<link>http://www.onesock.net/2011/08/its-always-going-to-be-more-than-lower-prices/</link>
		<comments>http://www.onesock.net/2011/08/its-always-going-to-be-more-than-lower-prices/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 00:47:46 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[profitability]]></category>

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		<description><![CDATA[The other week I said “Cutting costs and only competing on price is a death spiral. Always has been, always will be.”  I then got asked why a couple of times, so I thought I might expand on this point a bit. I don&#8217;t want to give a lecture, but I thought it might be [...]]]></description>
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		<title>A modern parable for tough times</title>
		<link>http://www.onesock.net/2009/07/a-modern-parable-for-tough-times/</link>
		<comments>http://www.onesock.net/2009/07/a-modern-parable-for-tough-times/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 07:14:52 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Most forecasters seem to agree that despite the fact we have sidestepped the worst of the global financial crisis, we still have tough times ahead. And in tough times, one of the things you need to do is be innovative and work your assets harder.   Note,  Competitors that don&#8217;t innovate &#8211; die. Which I like [...]]]></description>
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		<title>How I learnt to love bad customers</title>
		<link>http://www.onesock.net/2007/05/how-i-learnt-to-love-bad-customers/</link>
		<comments>http://www.onesock.net/2007/05/how-i-learnt-to-love-bad-customers/#comments</comments>
		<pubDate>Tue, 08 May 2007 17:51:14 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profitability]]></category>

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		<description><![CDATA[I think that my journey to love bad customers started with Warren. He was making a reasonable living out of multi-level marketing and wanted to embrace the internet. Highly enthusiastic, Warren would never plan because planning and paperwork were beneath him. Instead, everything occurred at the last minute and had to be the latest technology [...]]]></description>
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		<title>How I learnt to love bad suppliers</title>
		<link>http://www.onesock.net/2007/04/how-i-learnt-to-love-bad-suppliers/</link>
		<comments>http://www.onesock.net/2007/04/how-i-learnt-to-love-bad-suppliers/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 17:54:00 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[suppliers]]></category>
		<category><![CDATA[thinking]]></category>

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		<description><![CDATA[I got a quote the other day from a computer guy, who emailed: “I will charge you $350 to upgrade your Drupal installation to the latest version.” This was probably the worst quotation I have ever received. (Drupal is an open source content management system that I use in one of my businesses.) So I [...]]]></description>
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