How to monetise anything – part IV
By brendan at 14 July, 2010, 3:28 pm
Last post I continued the discussion on “How do I monetise anything” with a look at the value in a situation. This, the final post in the series, looks at identifying the Packaging that your monetisation should take. Packaging When I say packaging, I mean how things are packaged up, or what’s in the bundle [...]
Read More >>How to Monetise anything – part III
By brendan at 14 July, 2010, 2:44 pm
Last post I continued the discussion on “How do I monetise anything” with a look at the attributes of the situation. This post I would like to have a look at identifying the value in the situation. Value The second step in the process is to identify the value that the attributes of the situation [...]
Read More >>How to monetise anything – part II
By brendan at 14 July, 2010, 2:17 pm
Last post I looked at the question “how do I monetise this” and suggested framework for monetising, as per the below. This post I want to look at identifying the attributes of a situation you want to monetise. Identifying the Attributes The first thing you want to do in any situation you want to monetise, [...]
Read More >>How to monetise anything – part I
By brendan at 14 July, 2010, 2:04 pm
I drink a lot of coffee. Unless I have decided to be completely anti-social I normally meet someone for coffee twice day. Its part of my investment in networking. First meetings tend to be more wide ranging as we get to know each other, and downstream meetings are normally focussed on a specific problem. But [...]
Read More >>Event Report – The Monetisation of Social Networks
By brendan at 16 June, 2009, 7:34 pm
From the Churchill Club Event of 11-Jun-09 So I had a panel answer a number of questions around monetising social networks, including: Are there profitable social networks or “are we just hanging on till we get bought” What are the winner and loser models What are the KPI’s Can you switch horses during the race? [...]
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