how to moderate an event
By brendan at 5 December, 2011, 5:13 pm
I have probably moderated around 100+ events for the Churchill Club over the last couple of years, and have realised that I now have a bit of experience moderating panels, which can be hard to come by. Although I believe I have nothing on Narelle Kennedy of the Australian Business Foundation, who is by far [...]
Read More >>sales, marketing, processes and lemmings
By brendan at 21 September, 2011, 1:29 pm
A popular misconception about Lemmings is that every once and a while, they all suddenly run off a cliff and commit suicide. Unfortunately, its not a misconception when talking about sales & marketing processes in a professional services environment. As I’ve mentioned before, in any organisation, there is generally only 6 core Tactical Sales & [...]
Read More >>Ignoring your emails
By brendan at 25 July, 2011, 3:48 pm
Everyday I ignore your emails. Everyday I receive around 100 emails to my newsletter mailbox. I sign up for anything that takes my fancy, but mostly around technology, innovation and entrepreneurship, but occasionally around personal interests such as kayaking and food. At the end of the workday, I browse the newsletter mailbox fairly quickly, to [...]
Read More >>Bloody Promotional Pens!
By brendan at 11 July, 2011, 9:24 pm
I got given a pack of promotional pens the other day from one of my clients. 50% of them disintegrated on use. I had a friend sit in my lounge last Friday, pull out a promotional pen he had been given a week before to find it had run out of ink. Everybody knows this [...]
Read More >>Follow the Signs
By brendan at 27 April, 2011, 11:00 am
About 10 minutes into the trip to Eildon Dam for a picnic lunch on Sunday, we realised we hadn’t put the Sat Nav in the car. Bugger. Its not that the map book doesn’t work, its just that we feel the Sat Nav is a higher authority – i.e. we don’t argue when the Satnav [...]
Read More >>Whats in it for the Elite?
By brendan at 13 July, 2010, 12:31 pm
I’ve been thinking about two sided markets a lot lately. Two sided markets are where two distinct customer groups are serviced by the same provider and the existence both customer groups provides value to the other. Eg Computer Games. Computer Game Developers need lots of consumers with a platform for them to be able to [...]
Read More >>7 Lessons in Email Marketing
By brendan at 28 October, 2009, 7:10 pm
I got an interesting email the other day, by someone signing up to the free Churchill Club newsletter. He hadn’t received a username and password for it and wanted to know why. I explained by email that it was a free newsletter and you didn’t need one. This of course got me thinking about [...]
Read More >>Its the great ideas I want, not just the good ones!
By brendan at 22 October, 2009, 2:44 pm
Last week it was my parents something or other wedding anniversary (north of 45, south of 50). I got my daughter to give her Grandmother a call to say “Happy Wedding Anniversary, thanks for making me possible”. Anyway we, my daughter and I, got into a discussion about who my family was. How could my [...]
Read More >>A Process Approach to Effectively Managing Sales & Marketing
By brendan at 2 October, 2009, 10:53 am
After a long struggle, I now have real ‘cut-through’ in my sales and marketing processes. I’ll tell you the secret…[ Note I wrote this 18 months ago, but only just found it again] When I looked at marketing texts, they tell me that marketing is about product, price, placement and promotion. Unfortunately, this hasn’t ever [...]
Read More >>6 steps to Blog Heaven
By brendan at 9 April, 2009, 10:10 am
The another day Amanda Gome rang me for some advice on how to run her business to have a chat about some future events. We got to talking about blogging and how difficult it was. I was in the first group of Bloggists for Smartcompany (around 20 of us) of which there is now only [...]
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