A Process Approach to Effectively Managing Sales & Marketing
By brendan at 2 October, 2009, 10:53 am
After a long struggle, I now have real ‘cut-through’ in my sales and marketing processes. I’ll tell you the secret…[ Note I wrote this 18 months ago, but only just found it again] When I looked at marketing texts, they tell me that marketing is about product, price, placement and promotion. Unfortunately, this hasn’t ever [...]
Read More >>Geographically Embarrassed Businesses
By brendan at 12 August, 2009, 6:01 pm
Geographically Embarrassed. Its a euphemism for being lost. Whenever you go wandering about in the bush on an Army exercise, individuals or groups are sure to get lost. In my my experience, the first assumption made when you realise you are lost is that the map was wrong. Unfortunately it almost never is. The army [...]
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