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	<title>One Sock</title>
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	<link>http://www.onesock.net</link>
	<description>Practical Entrepreneurship &#38; Technology</description>
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		<title>Accessing IP from the big end of town</title>
		<link>http://www.onesock.net/2010/08/17/accessing-ip-from-the-big-end-of-town/</link>
		<comments>http://www.onesock.net/2010/08/17/accessing-ip-from-the-big-end-of-town/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 12:23:10 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[innovation policy]]></category>
		<category><![CDATA[IP]]></category>
		<category><![CDATA[patents]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10978</guid>
		<description><![CDATA[He&#8217;s an interesting thing, the most prolific inventor currently in the world (by number of US patents lodged) is actually an Australian by the name of Kia Silverbrook.  Kia runs an outfit called  Silverbrook Research out of Sydney.
However the most prolific companies are the usual suspects.  According to CNET in 2009 the [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/08/17/accessing-ip-from-the-big-end-of-town/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you have the right background to win at small business?</title>
		<link>http://www.onesock.net/2010/08/10/do-you-have-the-right-training-to-win-in-small-business/</link>
		<comments>http://www.onesock.net/2010/08/10/do-you-have-the-right-training-to-win-in-small-business/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 02:25:55 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[big]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[small]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[university]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10866</guid>
		<description><![CDATA[A source of regular marital disharmony at my house is how issues at work should be solved.  The end point of these conversations is generally one of us not speaking to the other for 10 minutes.  My wife has spent almost her entire career working for large enterprises.  I however have spent [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/08/10/do-you-have-the-right-training-to-win-in-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to monetise anything &#8211; part IV</title>
		<link>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iv/</link>
		<comments>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iv/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 04:28:03 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[monetise]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10514</guid>
		<description><![CDATA[Last post I continued the discussion on “How do I monetise anything”  with a look at the value in a situation.  This, the final post in the series,  looks at identifying the Packaging that your monetisation should take.
Packaging
When I say packaging, I mean how things are packaged up, or what&#8217;s in the [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Monetise anything &#8211; part III</title>
		<link>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iii/</link>
		<comments>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iii/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 03:44:11 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[monetise]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10498</guid>
		<description><![CDATA[Last post I continued the discussion on “How do I monetise anything”  with a look at the attributes of the situation.  This post I would like to have a look at identifying the value in the situation.
Value
The second step in the process is to identify the value that the attributes of the situation [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-iii/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to monetise anything – part II</title>
		<link>http://www.onesock.net/2010/07/14/how-to-monetise-anything-%e2%80%93-part-ii/</link>
		<comments>http://www.onesock.net/2010/07/14/how-to-monetise-anything-%e2%80%93-part-ii/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 03:17:00 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[entrepeneurship]]></category>
		<category><![CDATA[monetise]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10466</guid>
		<description><![CDATA[Last post I looked at the question “how do I monetise this” and suggested framework for monetising, as per the below.  This post I want to look at identifying the attributes of a situation you want to monetise.
Identifying the Attributes
The first thing you want to do in any situation you want to monetise, is [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/14/how-to-monetise-anything-%e2%80%93-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to monetise anything &#8211; part I</title>
		<link>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-i/</link>
		<comments>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-i/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 03:04:59 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[entrepeneurship]]></category>
		<category><![CDATA[monetise]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10354</guid>
		<description><![CDATA[I drink a lot of coffee.  Unless I have decided to be completely anti-social I normally meet someone for coffee twice  day.  Its part of my investment in networking. First meetings tend to be more wide ranging as we get to know each other, and downstream meetings are normally focussed on a [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/14/how-to-monetise-anything-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPad in the Kitchen</title>
		<link>http://www.onesock.net/2010/07/13/ipad-in-the-kitchen/</link>
		<comments>http://www.onesock.net/2010/07/13/ipad-in-the-kitchen/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 09:54:36 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10322</guid>
		<description><![CDATA[I decided I wanted to purchase an iPad.  The first roadblock was my wife,  the more level headed of the two of us, who said  “of course honey, but by the way, what&#8217;s your business case?”.  I didn&#8217;t have one other than; a.  I wanted it.  b.  I [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/13/ipad-in-the-kitchen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get help</title>
		<link>http://www.onesock.net/2010/07/13/what-should-you-do/</link>
		<comments>http://www.onesock.net/2010/07/13/what-should-you-do/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 01:59:53 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[advisors]]></category>
		<category><![CDATA[coaches]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[contractors]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[mentors]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10146</guid>
		<description><![CDATA[The other week I had coffee with Chris Stewart who is a Melbourne based entrepreneur and strategic foresight consultant.   Both Chris and I have lots of different skill sets and we both enjoy starting new ventures.  We tend to catch up around once or twice a year and discuss what “wisdom” we [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/13/what-should-you-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whats in it for the Elite?</title>
		<link>http://www.onesock.net/2010/07/13/whats-in-it-for-the-elite/</link>
		<comments>http://www.onesock.net/2010/07/13/whats-in-it-for-the-elite/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 01:31:14 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[business model design]]></category>
		<category><![CDATA[luxury goods]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10098</guid>
		<description><![CDATA[I&#8217;ve been thinking about two sided markets a lot lately. Two sided markets are where two distinct customer groups are serviced by the same provider and the existence both customer groups provides value to the other.  Eg Computer Games.  Computer Game Developers need lots of consumers with a platform for them to be [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/07/13/whats-in-it-for-the-elite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>wanna get lucky?</title>
		<link>http://www.onesock.net/2010/06/29/wanna-get-lucky/</link>
		<comments>http://www.onesock.net/2010/06/29/wanna-get-lucky/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 09:59:51 +0000</pubDate>
		<dc:creator>brendan</dc:creator>
				<category><![CDATA[Published at www.smartcompany.com.au as Digital Bottom Line]]></category>
		<category><![CDATA[luck]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.onesock.net/?p=10066</guid>
		<description><![CDATA[So at a recent Churchill Club function in our Innovation thinking stream, we ran fascinating event   Luck.  As part of the panel, we brought up a chap called Jason Bresnehan from Tasmania to talk.  Jason is a corporate advisor who last year decided to start writing articles about becoming luckier.
Jason had [...]]]></description>
		<wfw:commentRss>http://www.onesock.net/2010/06/29/wanna-get-lucky/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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