Archive for July, 2010
How to monetise anything – part IV
By brendan at 14 July, 2010, 3:28 pm
Last post I continued the discussion on “How do I monetise anything” with a look at the value in a situation. This, the final post in the series, looks at identifying the Packaging that your monetisation should take. Packaging When I say packaging, I mean how things are packaged up, or what’s in the bundle [...]
Read More >>How to Monetise anything – part III
By brendan at 14 July, 2010, 2:44 pm
Last post I continued the discussion on “How do I monetise anything” with a look at the attributes of the situation. This post I would like to have a look at identifying the value in the situation. Value The second step in the process is to identify the value that the attributes of the situation [...]
Read More >>How to monetise anything – part II
By brendan at 14 July, 2010, 2:17 pm
Last post I looked at the question “how do I monetise this” and suggested framework for monetising, as per the below. This post I want to look at identifying the attributes of a situation you want to monetise. Identifying the Attributes The first thing you want to do in any situation you want to monetise, [...]
Read More >>How to monetise anything – part I
By brendan at 14 July, 2010, 2:04 pm
I drink a lot of coffee. Unless I have decided to be completely anti-social I normally meet someone for coffee twice day. Its part of my investment in networking. First meetings tend to be more wide ranging as we get to know each other, and downstream meetings are normally focussed on a specific problem. But [...]
Read More >>iPad in the Kitchen
By brendan at 13 July, 2010, 8:54 pm
I decided I wanted to purchase an iPad. The first roadblock was my wife, the more level headed of the two of us, who said “of course honey, but by the way, what’s your business case?”. I didn’t have one other than; a. I wanted it. b. I wanted to explore whether the device would [...]
Read More >>How to get help
By brendan at 13 July, 2010, 12:59 pm
The other week I had coffee with Chris Stewart who is a Melbourne based entrepreneur and strategic foresight consultant. Both Chris and I have lots of different skill sets and we both enjoy starting new ventures. We tend to catch up around once or twice a year and discuss what “wisdom” we have gained since [...]
Read More >>Whats in it for the Elite?
By brendan at 13 July, 2010, 12:31 pm
I’ve been thinking about two sided markets a lot lately. Two sided markets are where two distinct customer groups are serviced by the same provider and the existence both customer groups provides value to the other. Eg Computer Games. Computer Game Developers need lots of consumers with a platform for them to be able to [...]
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