Archive for March, 2010

Experience vs Wisdom

By brendan at 23 March, 2010, 8:22 pm

I noticed a pattern…
This morning a colleague of mine, complained to me that he was confused by the fact that the builder who was doing his renovation, had 30 years experience but it appeared, was completely useless.
Last week during the Churchill Club function on Clarity of Thought, the homicide detective on the panel mentioned how [...]

Social Media undermines Sports Sponsorship

By brendan at 16 March, 2010, 1:02 pm

Its not news that Social Media is big business at the moment, and rightly so, because its a game changer. Consider this: If I am interested in raising awareness of my product with the type of person I who barracks for Melbourne Football Club I could take the traditional route and become a club sponsor. [...]

Does Commission Only sales actually work?

By brendan at 3 March, 2010, 9:37 pm

Quite regularly I get offered commission only sales work. Rarely though its ever phrased that way. Normally its a discussion about how exciting and lucrative the opportunity is with a statement at the end like “we don’t pay retainers though”. Instead there is a discussion around “spotters fees”, “trailing revenues”, “your margin” or being “looked [...]

Selling Services for A Fixed Price

By brendan at 3 March, 2010, 12:41 pm

Recently I had a look at Billing Time and Materials for your services. This time around I thought I would have a look at packaging your offering and selling it at a Fixed Price.
Packaging up your offering is not for the faint hearted though, you need to think carefully about which of your services [...]

Good blocking technique

By brendan at 2 March, 2010, 5:37 pm

I met with “John” at a coffee ship where we were to discuss his business idea that involved sports sponsorship and the internet. John put down his crisp manila folder down on the table and we introduced ourselves as we ordered coffee. John spent probably 10 minutes explaining his idea and I spent another 20 [...]