Archive for October, 2009
7 Lessons in Email Marketing
By brendan at 28 October, 2009, 7:10 pm
I got an interesting email the other day, by someone signing up to the free Churchill Club newsletter. He hadn’t received a username and password for it and wanted to know why. I explained by email that it was a free newsletter and you didn’t need one. This of course [...]
Read More >>What happens after failure….
By brendan at 27 October, 2009, 11:11 am
This is a video of a speech I did in June this year on corporate failure at AIMIA. Rather than talk about climbing back up, or just hanging on the cliff, I decided to talk about what happens when you actually fall off and your business fails. It was probably a bit too candid. Its [...]
Read More >>How to deal with bad stuff in real time
By brendan at 26 October, 2009, 2:05 pm
Couple of non-obvious things about tanks (that’s armoured vehicles, not water holding devices).
Unlike the movies, the most likely people you will run into in a tank, are other people in tanks, who don’t like you. So you don’t have minor problems, only really bad ones.
Your tanks and the bad guys tanks move very fast, so [...]
Its the great ideas I want, not just the good ones!
By brendan at 22 October, 2009, 2:44 pm
Last week it was my parents something or other wedding anniversary (north of 45, south of 50). I got my daughter to give her Grandmother a call to say “Happy Wedding Anniversary, thanks for making me possible”. Anyway we, my daughter and I, got into a discussion about who my family was. How could my [...]
Read More >>What Warrantee?
By brendan at 13 October, 2009, 2:11 pm
A quick story on Warrantee’s.
This happened to me a couple of years ago, but nothing much seems to have changed so I thought I’d share the story.
I purchased a rack mount server (one of the skinny ugly computers) from Dell as well as some software and assorted other bits and pieces. The very nice man [...]
A Process Approach to Effectively Managing Sales & Marketing
By brendan at 2 October, 2009, 10:53 am
After a long struggle, I now have real ‘cut-through’ in my sales and marketing processes. I’ll tell you the secret…[ Note I wrote this 18 months ago, but only just found it again]
When I looked at marketing texts, they tell me that marketing is about product, price, placement and promotion. Unfortunately, this hasn’t ever helped [...]
