Is your SEO expert ripping you off?

There is a nice conversation running in a LinkedIn group called “On Startups – The Community For Entrepreneurs”. The conversation is titled – Is your SEO expert ripping you off?

Interesting as I often wonder the true value of SEO because :

• If your competitors are doing it too (likely), are you both paying for something that doesn’t generate a competitive advantage?
• Nobody outside of Google actually knows how their algorithm works.
• Getting IT people to do marketing is just scary as they forget people have lives offline.
• Every web developer in the world has hopped on the SEO bandwagon.

Anyway 4 techniques mentioned for monitoring your SEO effectiveness (the bang-for-the-buck-o-meter ).

1. Monitor your keywords monthly on Google to see whether you are actually paying for movement in your ranking (obvious). Don’t just search on your business name as that’s almost pointless.
2. Find out who links to you. Google takes into account the number of “high ranked” sites that link to you. A link from Craigslist can instantly boost your rankings, while a link from Bob’s House of Junk has no effect. Type “link:www.churchillclub.org.au” into Google to have a look at who links to the Churchill Club.
3. Ask your SEO expert for a monthly report. Get a baseline report of where your website stands before optimisation began, then request regular (monthly) reports detailing ranking movement.
4. Use a third party service such as Authority Labs

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