Do we still need experts?

So yesterday I got emailed a request to fill in a survey. so apart from the fact that the design was just awful (bright green) and no corporate identity, the construction of it was just terrible.

Each of the 10 questions finished with ………… How much would you pay? and the answer for each question was:

Nothing or I wouldn’t pay for this
50c
$1
$5
$10
$20
$50
$100
$250

Wow, what a completely rubbish survey. It gave me the strong, over riding impression that the survey author is running out of money and ideas.

It also reminded me of something:

• In 1982 I realised that no matter how hard I try, art software on the computer (at that stage it was a Commodore64 )will not make me an artiist.
• In 1990 I realised, bookkeeping software will not make you an Accountant, nor even a bookkeeper.
• In 2009 I am reminded once again that survey software will not make you Market Researcher.

We still need skilled people. Just because we are enabled to create our own content, doesn’t mean we should.

So Survey monkey may allow you to knock up a free or cheap survey or two, but please don’t. The internet is a huge place and I don’t have time to deal with rubbish executions.

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