Blog Now

Blog now.

So you have been reading about blogs and your thinking about getting one going as part of your marketing plan because authentic communication is hot. So I thought I’d cover off on two really easy ways of creating a blog.

1. Go to http://www.blogger.com This outfit is owned by google. Create your account, Give your blog a name and pick a template to use. You can then list your blog amongst all other blogger blogs and third parties can subscribe to your blog as a news feed. 30 seconds, Job done.

2. Go to www.wordpress.org This is the most popular bogging software in the world. Its open source (read cost you nothing) but will create a couple of headaches, not so much setting up your blog, but preparing the space for it first. WordPress requires the Apache Webserver to be running, with PHP and a MySQL database available. This kind of hosting can normally be picked up for around $100 a year.

Once you’ve got your bog, have a search for effective bogging techniques. On of the main things to do is regularly update your blog, two paragraphs a week is vastly better, than 5 articles, then nothing for a month. Another thing to do is ensure you have plenty of links to other things you might discuss. Hyperlinking is one of the things that separate blogging, from a series of opinion pieces, or straight diary.

Something else that’s interesting to consider, try consolidating blogs into an intranet page or news page. Wouldn’t it be great to know what business partners are up to, by getting their blog feed onto a page.

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